Advertising is a type of persuasive message that is designed to motivate consumers to buy a product.  The advertising industry uses specific techniques to appeal to their target audience.  This is a list of some techniques that are often used not only in advertising, but also in any persuasive message.


To get results from advertising today you must

Be laser focused on a specific ideal client

Create awareness for valuable content with a call to action

Measure leads and conversion fanatically

But, that’s a topic for another post, today I want to first get the leverage to help you understand why you must add advertising to mix and then we can start to talk about how.

When done effectively advertising is an essential part of mix because:

Advertising is the only medium you can control – if you want your message to hit on the day a product launches or event is about to happen, this is the only vehicle you control completely.